citipower powercor united energy lidar
Working with the team at BWM Dentsu, we created this animated explainer for Victorian Electricity Distribution Businesses, CitiPower Powercor and United Energy. These organisations are using advanced LiDAR technology to make their networks safer. It's a complex technology that requires a detailed explanation. However, we wanted to ensure we kept the audience engaged. Using a combination of 3D elements and special effects to replicate the LiDAR's pulsed lasers, resulted in a content piece that looked every bit as advanced as the technology it very effectively explained.
Creative : BWMDentsu
Motion Design and Animation : Two Tractors