dodoni feta TVC
Dodoni makes their delicious Feta in Greece from a combination of sheep's milk and goat's milk. This TVC needed to bring into focus the versatility of Dodoni Feta and its ability to bring a rich flavour and creamy texture to a variety of dishes. In addition, memorability was key. The brand needed to be front and centre.
We developed the 'Don't you love Dodoni?' concept and then brought it to life by following the experience of serving Dodoni Feta in a variety of dishes and settings from the food's POV. By engineering a custom camera rig, we were able to deliver an almost 'helmet cam' look that brought the food into sharp focus. Finally we wrote and recorded the catchy 'Don't you love Dodoni' jingle to really deliver on brand memorability.