haval h2 TVC
Like every SUV in the Haval range, the H2 is packed with features. From this came the insight that each drive feels like a surprise. This was the basis for our ‘Party Popper’ concept. This spot was turned around quickly, with production and post taking less than two weeks. We built and animated the 3D streamers and, working with our friends at Paxus Productions, wrote and recorded the jingle. End to end creative and production.
Success benchmarks were set with a focus on increasing web-based enquiries and test drive requests. Our ad outperformed all KPI's by more than double, driving a 5X increase in web-based enquiries and the highest ever volume of dealer test drives.