Aussie broadband akubra film

We're so pleased to continue our partnership with Aussie Broadband.
The B2B team briefed us to create a campaign featuring case studies that demonstrate the level of service Aussie Broadband is able to supply to business customers. The first case study was iconic, Australian brand, Akubra. Our job was to tell the story of how Aussie Broadband helped Akubra boost their productivity and tech capabilities with a business fibre upgrade. We developed the Aussie helping Aussies campaign line along with the treatment for this digital first campaign. Filmed on location in South Kempsey and the Melbourne CBD, the finished piece combines beautiful cinematography with a tightly structured, interview-based narrative approach.
The result is a captivating piece of content we've been able to re-edit into multiple versions to be used across a wide range of digital and social channels.