dodoni feta TVC

When it comes to choosing Feta, consumers are short on the facts they need to help them choose the best feta. In creating this TVC, our job was to explain just what makes Dodoni Feta so special. Dodoni is real Feta, made in Greece using 100% pasteurised milk from specially bred sheep and goats. The result is a flavour and texture that is as distinctive as it is delicious.
We wanted to create a line that would be memorable and help to reinforce the authenticity of Dodoni Feta.
We then completed all production and post-production on a 30 and 15 second TVC along with network billboards. Finally we produced point of sale creative and trade communications.