godfrey hirst triexta tvc

Godfrey Hirst’s Triexta Carpet is a technologically advanced carpet that provides superb comfort underfoot but resists staining, making it the perfect worry-free carpet. Our brief? Make a TVC that would tell that story. We knew a torture test, showing the carpet coping with actual spills and stains would provide a compelling demo, but we also wanted to demonstrate the longevity of Triexta as well as its luxurious feel. The solution was to show a variety of settings, ‘life’s moments’ that all take place on a Triexta carpet. We developed the concept, then took care of all production and postproduction.