This TVC was a part of a broader launch strategy for Hisense's new 4K ULED TV. The spot first aired during the Australian F1 Grand Prix and was played in beautiful 4K for the audience attending the Hisense Grand Prix launch event. 

The concept was developed here at Two Tractors, with two animation teams working side by side to deliver the final spot in record time. Team 1 crafted the 3D environment and television while Team 2 designed and executed the stunning animation sequences to demonstrate the TV's key features.