istore tvc

When it comes to retail advertising, simplicity is often the most effective strategy. That was certainly the case with this TVC for home-electrification specialists, istore.

The campaign centres on a clear, uncomplicated idea, brought to life through a strong on-screen performance by Pete Colquhoun and supported by clever, engaging animation. Rather than over-explaining or adding unnecessary layers, the creative focuses on clarity, tone and momentum, allowing the message to land quickly and confidently.

The result is a retail TV commercial that feels approachable, highly communicative and memorable. 

At Two Tractors, we create retail advertising and TVCs that balance strategic thinking with simple, well-executed creative. This project for istore is a strong example of how clarity, performance and craft can combine to produce work that cuts through across broadcast and digital channels.