KGM SsangYong torres

With Korean auto maker, KGM SsangYong releasing the Torres, into Australian dealerships, it was time to create a launch campaign. The Torres – a mid-sized SUV – combines unique and dynamic styling with class-leading boot space, allowing consumers to pack more in. With production taking place prior to the Torres being road registered, we needed to take a different approach to shooting. The decision was made to film at virtual production studio, Dreamscreen. With Dreamscreen’s three large screens forming the backdrop for the Torres, the Two Tractors animation team created a set of 3D animated backgrounds that would drive the visual look of the campaign, adding dynamic, light-driven movement to every shot. With the final ad requiring precise match cuts, the team worked with Motion Control experts, Robotface to ensure camera moves that were seamless and replicable from take to take. The result is a visually arresting campaign that shows how with the SsangYong Torres you really can fit more in.