Elevated B2B Storytelling for Kubota: Behind the Scenes at Adelaide Oval

In early 2025, we partnered with Kubota to create an elevated content piece that tells a story most people in sport or business never get to see. Adelaide Oval’s cricket pitches aren’t just prepared, they’re engineered with a level of precision and teamwork that mirrors the best of high-performance industries.

From the outset, we approached this project using our 2×2 framework (2 people, 2 perspectives) setting the stakes early so the audience immediately understands why this story matters. For a B2B viewer, context is everything, and this structure helps anchor the narrative in the real-world impact of Kubota’s machinery and the expertise of the Adelaide Oval team.

Over two days on site, our team worked alongside Kubota and the Oval grounds crew to document the full pitch installation. We combined interviews, drone cinematography, and detailed process coverage to build a narrative that showcases craft, capability, and the way elite environments rely on reliable tools and disciplined processes.

This project is a strong example of how elevated content can move beyond standard product messaging and instead highlight expertise, partnership, and the unseen work that builds credibility. It’s content designed to show—not just tell—and structured in a way that audiences can feel the importance of the story from the opening seconds.

It’s why this piece resonates, and why the 2×2 framework remains one of our most effective tools for B2B storytelling.