mcg express animated explainer

Sometimes, getting it done means turning it around fast. For this animated explainer, we worked closely with the MCG Corporate Affairs team, who were on hand for rapid feedback and input, making for a smooth process. We developed the script and storyboard utilising existing MCG Express design assets and moved quickly to animate. The end result is a suite of animated assets that appear everywhere from social media to instore, in a variety of formats including 16:9, 9:16 and 1:1.