programmed zero harm safety campaign

Safety messages are essential in organisations with large field workforces, but over time they can start to blend into the background. Programmed wanted to bring their Zero Harm safety message to life in a way that would genuinely capture attention across their diverse workforce.

Two Tractors developed a creative platform designed to feel peer-led rather than top-down, reinforcing the idea that safety starts with each individual, regardless of their role.

The concept was designed to work across video and print, helping Programmed communicate a consistent message across their internal channels.

Two Tractors led the creative development, production and post-production, delivering the campaign quickly and laying the foundation for an ongoing client partnership.

Concept: Two Tractors
Production: Two Tractors
Post-production: Two Tractors