Yarra Trams Tram Tracker CINEMA AD

Melbourne Agency, Helsinki developed the concept for Yarra Trams' Tram Tracker Cinema ad. We were tasked with production and post-production with a limited budget. Combining stock footage with our own footage for the initial edit, we then set about animating all characters, maps and the command centre, creating a fantastic 3D finished product that told the story of the Tram Tracker operations centre in the consumer's pocket.