snooze sleeptailor campaign

We’ve been working with the wonderful marketing team at Snooze for years now. When they approached us to develop a concept for their Sleeptailor range of beds we set to work. The challenge was to find a captivating way to tell the story of these highly customisable, German-made mattresses. We developed this campaign, including photography and digital executions to run everywhere from BVOD to the Snooze website. Leaning into notions of artisanal craftsmanship, the campaign harks back to a time when manufacturing was a truly analog process. Creative, Production and Post-production were all completed by Two Tractors.