the athlete's foot back to school 2020


In 2019, we helped The Athlete's Foot achieve exceptional January sales results with our Back To School campaign. We also introduced audiences to Dean, a slack-jawed shoe store employee whose lack of care and training sets him as a polar opposite to the Fit Experts from The Athlete's Foot. In 2010, we expand on Dean's story and explain just what makes The Athlete's Foot the destination for shoes for back to school. This campaign ran on TV and digital with support with Shopperlives, Shopping Centre entry signage and in-store Visual Merchandising.

Creative : Two Tractors
Production : Two Tractors
Postproduction : Two Tractors