the athlete's foot TVC

Nobody does fit like The Athlete’s Foot. Which is why they’ve launched MyFit3D, exclusive technology that provides a detailed 3D scan of customers’ feet along with slow motion footage of their foot strike. Armed with this information, TAF’s team members can suggest the most appropriate shoe type and the size that will provide the most precise fit. Our role was to create a TVC for Australia and New Zealand, heralding the arrival of MyFit3D, delivering the story of a technological advance punctuated with a tongue in cheek moment or two.

Creative : Two Tractors
Production : Two Tractors
Postproduction : Two Tractors