THE ATHLETE'S FOOT - MY FIT STORY
#MyFitStory is a series that celebrates the lives and stories of the people in our community who inspire us to keep pushing forward and never give up. Ordinary, everyday active people who have achieved greatness, overcome adversity or helped those around them through the motivational power of sport and exercise.
We worked closely with the team at The Athlete's Foot to create this first piece, casting the wonderful Jason Mears and developing a treatment that would capture his story. Much of the storytelling magic was delivered in the edit suite, as Jason's story was so rich in content. An inspiring project to be a part of.