the trybe brand launch film

The Trybe is an exciting, new online retail store, specialising in shoes for kids. Stocking an incredible mix of brands, The Trybe is an online destination where kids can choose the shoes they love, saving them for mum or dad to purchase later. It's look and personality is edgy, driven by the idea that kids don't want to be pigeon holed. They have their own views on what's cool and they want to tell the world.
The launch brand film is a 30 second online video, featuring three hero kids, each cool for their own reason. Concept development was delivered by Two Tractors as was all preproduction, shooting and post production.