Elevated Digital Campaign for United Energy Built on Years of Corporate Content Partnership

When you’ve partnered with a brand for years, you build a shared rhythm. That’s been our experience with CitiPower Powercor United Energy. We’ve worked closely with their team on a huge range of content, so when they needed to create a digital ad campaign, the transition was seamless. The same team who already knows their brand, their story and their audience was able to move confidently into campaign mode.

This digital campaign moved from brief to go-live through our 5-step Creative Flow framework:
Discovery, Blueprint, Ideation, Production and Post. It’s the process we use to take complex ideas and turn them into clear, elevated content, whether the output is corporate storytelling or a full advertising campaign.

For corporate communications leaders and B2B marketers, this project shows the advantage of working with a partner who keeps creative, production and post-production all under one roof. It means projects move faster, run smoother and stay genuinely collaborative from the first conversation to the final export.

And of course, it helps when you’re working with a client partner as engaged and sharp as United Energy. This campaign is a great example of what happens when long-term collaboration meets an opportunity to elevate the work and push into new territory.