Elevated Corporate Video for

Urbis’ Brand and EVP Refresh

You can feel the difference when people genuinely care about their work. That’s Urbis. Every conversation with their team is filled with energy, optimism, and a real commitment to shaping better cities. Our goal was to bring that feeling to life in a suite of elevated brand and recruitment videos created to support the launch of Urbis’ new website and refreshed brand identity.

This project sits at the intersection of B2B storytelling and employer brand content—an area where clarity, authenticity, and premium production make all the difference for corporate communications leaders.

As Urbis CEO Benjamin Pollack explained, “At the heart of this refresh is a clearer articulation of who we are and the value we bring. Our clients and the market tell us we are now more than leading technical advisors. Our brand refresh reflects this transformation.”

The refresh spans strategy, identity, and messaging, giving Urbis a more unified way to present insights to clients, partners, and its own people. Head of brand, marketing, and communications Lydia Castleden put it simply: “This refresh is much more than just a simple visual update. It brings clarity and depth to our storytelling, with a new narrative and framework that brings our Urbis and Cistri brands, and our employee value proposition together—helping our team and the market understand who we are, what we do, and how we do it.”

For us at Two Tractors, collaborating with a team as passionate as Urbis is genuinely energising. That enthusiasm flows through the final content: elevated corporate video with a clear narrative spine, purposeful recruitment messaging, and a visually cohesive extension of their new brand identity.

It’s the kind of work that shows how thoughtful, high-quality content can strengthen a brand refresh and give organisations a powerful storytelling foundation moving forward.